Friday, August 5, 2011

Women's Portrayal in Advertising

Jean Kilgore's movie was very inspirational and informational. It really communicated the idea that women are being taken advantage of and objectified into a very clear and concise manner. It was clear even to the men in the room that there was an issue for the women, I think when the men noticed it really struck a cord with me.
When I consider that I am going into the business of advertising, I wonder how being a woman will affect what I do and how others work with me? And I also wonder when something is created or an idea is put out there, that really degrades women and puts them down - will I be able to stand up against the person's idea?
In a fast paced world like advertising, it seems like you either run with it or you get left behind. Maybe that is why so much of the advertising is the way it is now... it has been done so quickly and with a smaller group that no one was around to say, "this is kind of sexist". Still, there are some beautiful parts to advertising and those parts drove me to want to get involved in it... hopefully I will find myself in the midst of that firm / that movement.
What is sad to me mostly about the video we saw in class... is the fact that, most likely this kind of advertising and sex-driven work isn't going anywhere. At least not anytime soon, so are we just supposed to adapt and bear it? Most people are, and I personally can see the changes in the younger generations. The reliance on technology and make-up .. the idea that not having a girlfriend at the age of 7 is the end of the world.
I wasn't anything like the kids are nowadays... and I don't know how much worse it is going to get. It is scary to even contemplate it.

No comments:

Post a Comment